Simpli.fi, a leading program – GuruFocus.com
FORT WORTH, Texas and NEW YORK and CHICAGO, October 1, 2021
FORT WORTH, Texas and NEW YORK and CHICAGO, October 1, 2021 / PRNewswire / – Simpli.fi, a leader in programmatic advertising and agency management software, today announced that private equity funds managed by black stone (NYSE: BX, Financial) (“black stone“) made the previously announced large capital investment in the company. Blackstone joins existing investor GTCR, a leading private equity firm, as the majority shareholder of the company. The investment, made by through Blackstone’s flagship private equity vehicle, values the company at around $ 1.5 billion.
Simpli.fi’s comprehensive suite of critical ad buying and workflow software enables agencies and media groups to more effectively manage their core operations and execute omnichannel advertising campaigns with high return on investment. Each month, the company’s innovative programmatic advertising platform powers more than 120,000 CTV, mobile and other digital campaigns for 30,000 active advertisers.
“We are delighted to embark on this next chapter for Simpli.fi as we welcome black stone as a new partner, ”said Frost Prioleau, co-founder and CEO of Simpli.fi. “Work alongside black stone and GTCR, we look forward to continuing product innovation and expanding our platform, both organically and through our targeted acquisition strategy, to better meet the needs of advertising agencies and retailers. media buying organizations. ”
“As local media spend increasingly shifts from linear to digital channels, we are excited to partner with management and GTCR to leverage Simpli.fi’s leadership in this space,” said Sachin Bavishi, general manager of black stone. “We look forward to investing in Simpli.fi’s rapid growth trajectory as it continues to innovate and serve its customers through superior technology and customer service. “
Craig bondy, Managing Director of GTCR, and Master Etienne, Director at GTCR, added: “black stone shares our vision and our deep conviction in the growth potential of Simpli.fi and, above all, brings complementary expertise and valuable resources. We look forward to working together to support the continued expansion of the business. “
Evercore, LUMA Partners and Canaccord Genuity served as financial advisers, and Kirkland & Ellis LLP served as legal advisor to Simpli.fi and GTCR. Simpson Thacher & Bartlett LLP acted as legal counsel to black stone.
Simpli.fi is a leading provider of workflow software and programmatic advertising solutions, serving more than 1,400 agencies, advertisers and media buying organizations. Our solutions enable our customers to be more efficient and effective, and to maximize the return on investment of their advertising spend on CTV, mobile, display and other types of media. Our platform delivers performance on budgets of all sizes, running over 120,000 campaigns for 30,000 advertisers in a typical month. For more information, please visit our website at www.simpli.fi
On black stone
black stone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies in which we invest and the communities in which we operate. To do this, we use amazing people and flexible capital to help businesses solve their problems. Our $ 684 billion assets under management include investment vehicles focused on private equity, real estate, debt and public stocks, life sciences, growth stocks, opportunistic and lower quality credit, real assets and secondary funds, all on a global scale. More information is available at www.blackstone.com. To follow black stone on Twitter @black stone.
About the GTCR
Founded in 1980, GTCR is a leading private equity firm focused on investing in growth companies in the growth business services, technology, media and telecommunications, healthcare and financial services and technology. The Chicagocompany based at the forefront of The Leaders Strategy ™ – finding and partnering with management leaders in key areas to identify, acquire and build market-leading companies through transformational acquisitions and growth organic. Since its creation, GTCR has invested more than $ 20 billion in more than 250 companies. For more information, please visit www.gtcr.com.
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