Moonfare surpasses $150 million in U.S. assets under management and lowers investment minimums to further democratize access to private equity
NEW YORK–(BUSINESS WIRE)–Moonfare, the private equity investment platform, today announced that it has surpassed $150 million in assets under management from U.S. investors, and now offers access to capital -investment with minimums as low as $75,000, down significantly from the previous minimum of $125,000. The digital platform allows eligible investors to invest in some of the world’s leading private equity and venture capital managers such as KKR, Carlyle and Apax in a fully automated process. This represents a major step in Moonfare’s mission to democratize access to private equity for individual investors. Reaching $150 million in U.S. assets under management demonstrates growth of the private equity retail revolution, while lowering investment minimums to $75,000 will allow Moonfare to expand its offerings to many more individual investors.
“We are very pleased with Moonfare’s growth and look forward to our continued expansion into the United States,” said Steffen Pauls, CEO and Founder of Moonfare. “I’m also pleased that we’re continuing to lower investment minimums without compromising the quality of Moonfare’s offerings.”
This announcement follows Moonfare surpassing $2 billion in AuM and 40,000 users worldwide in July 2022, doubling its assets under management in less than a year. Private equity investment in retail has grown exponentially in recent years, with consultancy Oliver Wyman predicting that individuals will allocate an additional $1.5 trillion to private markets by 2025.1 Moonfare is at the forefront of this retail revolution, led by seasoned executives with decades of experience at top private equity firms including KKR and Carlyle.
“Our mission at Moonfare is to lead a new era for private equity that emphasizes inclusiveness, opening the door to higher returns for more people,” Pauls said. “While we have improved access to private markets by leaps and bounds, there is still a lot of work to be done before private equity is truly democratized. Individuals are still allocating c. 3% to private markets, while institutions are closer to 25%.”
Moonfare is available in 23 countries across all major continents and expanded its presence in the United States in January 2022. The company conducts a rigorous due diligence process on all potential funds, with less than 5% eventually reaching the Moonfare platform. Moonfare currently has over 200 employees worldwide and plans to continue to expand its team in the coming months.
Moonfare offers individual investors and their advisors access to leading private equity investment opportunities. With a digital onboarding process and asset management platform, Moonfare allows clients to register and invest in as little as 15 minutes. To date, Moonfare has offered over 65 private market funds from top general partners around the world, with a focus on private equity buyouts, venture capital, growth and real asset classes such as infrastructure.
Moonfare’s investment team performs extensive due diligence on all funds. Less than 5% of available funds pass this process and arrive on the Moonfare platform. This focus on quality is one of the reasons Moonfare has earned the trust of over 3,000 customers who have invested over $2.2 billion on its platform. Based in Berlin, Moonfare operates in 23 countries across Europe, Asia, America and has offices in New York, Hong Kong, London, Luxembourg, Singapore and Zurich with more to open soon.
1Compete for Growth (oliverwyman.com)