Greenland Financial to accelerate the transition to digital services

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Greenland Financial Holdings Group Co, a subsidiary of real estate giant Greenland Group, said it will work towards better integration of industry and finance, and accelerate its transition to digital services to enable industrial upgrading.
Using technologies such as big data, artificial intelligence and cloud computing, the company will commit to better serve the real economy, especially small and medium-sized businesses in the future, said Geng Jing, chairman. from Greenland Financial.
âGreenland properties are actually a platform, opening up unlimited possibilities for financial services,â he said. He added that the company will seek to better use the group’s wealth of data to meet the needs of its customers and supply chain partners and accelerate the digital transformation of the parent company.
Currently, Greenland Financial is preparing a separate listing for the shares.
Last December, Greenland Financial obtained a digital wholesale banking license in Singapore, together with Linklogis Hong Kong Ltd and Beijing Co-operative Equity Investment Fund Management Co.
Dedicated to better serving customer needs and reaching underserved segments through technology, the new digital bank called GLL Bank is expected to start operations from early 2022.
Founded in 2011, the company has built a network that encompasses brokers, investment banking, private equity funds and financial technology by leveraging the support of the real estate business of its parent company.
At the end of 2019, the company managed assets of over 100 billion yuan (US $ 15.3 billion).